Powered by the A18 Pro chip with industry-leading CPU performance, the iPhone 16 Pro lineup introduces larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life.

iPhone 16 Pro and iPhone 16 Pro Max are also built for Apple Intelligence — the easy-to-use new personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant, while protecting user privacy. Both models will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium.

The iPhone 16 lineup harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. Apple Intelligence maintains the privacy and security of user data with Private Cloud Compute, while making your day-to-day tasks easier!

Upgrade to the new iPhone 16 Pro and iPhone 16 Pro Max today at Switch, Ground Floor.