Support Local in Style

Malaysia’s local fashion scene is in full bloom. From modest wear in Malaysia that marries faith and function, to contemporary ready-to-wear labels redefining everyday elegance, homegrown designers are shaping wardrobes with confidence, culture, and craft. If you’re wondering where to buy traditional Malay clothing, refined telekung, or modern workwear from Malaysian fashion brands, look no further than Alamanda Shopping Centre.

Alamanda Shopping Centre fashion celebrates the best of local fashion in Malaysia by bringing together a curated mix of labels that represent style, purpose, and personality. In this article, discover six standout Malaysian fashion labels you can shop at Alamanda—each with a clear design point of view, from empowered womenswear to timeless, modest looks.

Shoppers visiting between 15 August and 1 September 2025 can also look forward to exclusive Merdeka Rewards. With a minimum spend of RM500 in two receipts at any specialty stores, you’ll receive a limited-edition 68th Merdeka T-shirt. High spenders who reach RM1,500 in two receipts will enjoy the T-shirt plus a RM50 Alamanda Shopping e-Voucher.

This month, style meets celebration—because shopping local at Alamanda comes with rewards worth wearing.

1. VARIANTE – Modern Elegance for the Empowered Woman

Established in 2005, VARIANTE is the brainchild of designer Leslie Variyan, created for women who value sophistication and versatility without sacrificing personality. VARIANTE’s new ready-to-wear collection, “It’s A Beautiful Life” recently debuted at Kuala Lumpur Fashion Week this August. Its collections are distinctly feminine—think classic silhouettes updated with contemporary details, batik accents, and elegant lace that feels right at home from boardroom to dinner.

Why shop VARIANTE at Alamanda:

• Day-to-night ease: Refined dresses that transition seamlessly from work to events.
• Signature Bella dress collection: Beloved for its floral lace and soft prints that flatter and empower.
• Modern meets classic: Clean lines, tasteful embellishments, and an understanding of how Malaysian women dress today.

If you’re seeking power, grace, and style wrapped into looks you’ll wear again and again, VARIANTE is a must-visit.

2. Daisy by Voir – Everyday Fashion with a Contemporary Twist

Daisy by Voir focuses on comfort-first, modest-friendly style that’s accessible to all. Expect relaxed silhouettes, soft knits, layering-friendly cardigans, peplum skirts, and dresses infused with cottage-core influences, as well as playful textures and bold prints.

Why it belongs in your wardrobe:

• Modest yet modern: Perfect for women who want coverage without compromising on design.
• Closet Classics: Staples that play well with everything you already own.
• Youthful but versatile: Great for students, young professionals, and anyone seeking everyday freshness.

If your style leans towards practical, wearable, and effortlessly cute, Daisy by Voir keeps your look current—without trying too hard.

3. Siti Khadijah – The Gold Standard in Telekung

When it comes to telekung in Malaysia, Siti Khadijah sits at the top. Founded in 2009, the brand has built a reputation for innovation, comfort, and fit tailored specifically for prayer. Over the years, it has expanded beyond telekung to include sejadah, bags, shoes, and fragrances, with over 50 boutiques nationwide and a growing global presence.

Why Muslims trust Siti Khadijah:

• Engineering meets empathy: Patterns and fabrics thoughtfully crafted to stay in place and feel comfortable throughout ibadah.
• Quality that lasts: Durable, elegant pieces you’ll treasure and use daily.
• Complete ecosystem of spiritual essentials: One destination for prayerwear and beyond.

If you’re seeking elegance, comfort, and consistency in your telekung, Siti Khadijah is the name to know—and it’s right here at Alamanda Shopping Centre.

4. Hegira Hijab – Inspired Modesty with Purposeful Design

Hegira Hijab champions transformation, self-expression, and practicality. Inspired by the concept of “Hijrah”—a journey of growth and positive change—the brand crafts hijabs that are flattering, comfortable, and versatile for women who move through different roles and spaces every day.

Their current spotlight collection is the SO-FIENA. Available in elegant tones like almond, charm, and mellow rose, this line proves that minimal doesn’t mean boring. It’s effortless, refined, and made to adapt to your lifestyle.

Why it resonates with modern Muslim women:

• Purpose-led design: Modest wear in Malaysia that reflects values and identity.
• Comfort-first construction: Breathable, drapey, and easy to style.
• Palette of sophistication: Tones that mix and match with almost any outfit.

5. Smart Master – Professional Polish for the Modern Gentleman

Founded in 1999 by Dickson Phang, Smart Master is a go-to menswear label for sharp tailoring, smart casual pieces, and polished accessories. The brand offers both ready-to-wear and custom tailoring, ensuring the perfect fit—whether you’re heading to the office, a black-tie event, or an important presentation.

Why men (and women) shop Smart Master:

• Office-to-event versatility: suits, shirts, and separates that perform across dress codes.
• Craftsmanship and practicality: well-constructed garments with long-term wear in mind.
• Beyond menswear: also carries women’s and business-ready fashion for a complete professional wardrobe.

If refined, functional, and stylish are your keywords, Smart Master is where you’ll dial in your formalwear game.

6. Gene Martino – Timeless Modesty for the Whole Family

A homegrown favourite, Gene Martino is synonymous with family-friendly modest wear that’s stylish, comfortable, and evergreen. Built on a design philosophy of Simple, Essential, Universal, the brand caters to every generation and every occasion.

Highlights you’ll love:

• Sedondon collections: Coordinated family looks that shine during festive seasons.
• Dea Jelita line: Feminine, graceful pieces crafted for modern modest dressing.
• Traditional Malay clothing made accessible: From baju kurung to baju Melayu, it’s a top pick if you’re wondering where to buy traditional Malay clothing that the entire family can enjoy.

Whether for celebrations, work, or everyday wear, Gene Martino champions modesty with a timeless touch.

Why Support Local at Alamanda Shopping Centre

From Malaysian fashion brands driven by innovation to labels rooted in culture and community, Alamanda Shopping Centre fashion proves that supporting local fashion in Malaysia is both stylish and meaningful. Whether you’re shopping for telekung in Malaysia, professional tailoring, modern modest wear, or coordinated family outfits, these six labels deliver quality, identity, and pride—under one roof.

Visit Alamanda Shopping Centre today to explore these brands up close, refresh your wardrobe, and celebrate Malaysia’s flourishing fashion ecosystem—made in Malaysia, and styled for you.